Meet Mattel’s New Barbie

Mattel's New Barbie - rubythemag.com
Photo courtesy of Barbie.com
For the first time in nearly 60 years, Mattel is creating a more diverse and all-new Barbie.

Barbie first jumped out of the toy box in 1959, making her world debut at the New York Toy Fair. Now, 57 years later, maker Mattel is releasing its most “made over” doll yet – a diverse series of all-new Barbie dolls with four body types, seven skin tones, 22 eye colors and 24 different hairstyles.

The changes go beyond Barbie’s physical appearance, too. Mattel’s new Barbie is exploring fresh career paths with themed products like “Spy Squad” Barbie, “Game Developer” Barbie and even “President & Vice President” Barbie.

Scroll down for a closer look at the new “Curvy,” “Petite,” “Tall” and “Original” Barbies.

Read TIME magazine’s February cover story for the full evolution of Barbie.

Learn more about the new Barbie at barbie.com.

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