About Us

RUBY is a site that promotes female camaraderie, supports sisterhood and inspires women to make a difference in the world.

There is no one prototype for what a “real woman” is or should be, so why are we still being pigeonholed into ill-fitting stereotypes?

RUBY is an editorial site where every woman – no matter her age, place or background – will find the stories, tips and community that she needs in order to live her happiest life.

Through skillful reporting and creative storytelling, with careful attention to word choice, RUBY creates an inclusive and supportive environment with one goal in mind: To lay the foundation for future generations of confident, motivated and inspirational women who make it a point to champion their fellow female.

Because if we don’t do it, who will?

Some of the stories that we cover…

Our site offers up a lot of this info already, but because we’re still in startup mode and filling in the blanks, here’s some of what to expect:

We’ll cover news and events around the world that are important to women – inspirational, thought-provoking or stirring. You’ll leave RUBY feeling smart and in the know.

Health coverage has a focus on wellness; no fad diets that help perpetuate harmful body image stereotypes. Features that make every woman feel valued; stories about girls who are changing the world.

Notably absent from our feature lineup will be any kind of gossip. We won’t sensationalize. Any kind of celebrity coverage will be reserved for women who are employing their fame for the greater good. We will not promote materialistic, unattainable celebrity culture.

And that’s just the beginning!

RUBY officially launched Dec. 17, 2015 on funds raised via Kickstarter. We’ve got big plans for the future and hope that you’ll follow along.