RUBY is a site that promotes female camaraderie, supports sisterhood and inspires women to make a difference in the world.
Through skillful reporting and creative storytelling, with careful attention to word choice, RUBY creates an inclusive and supportive environment with one goal in mind: To lay the foundation for future generations of confident, motivated and inspirational women who make it a point to champion their fellow female.
What Makes RUBY Different?
Our voice. RUBY is smart, not sensational. We are witty, never snarky. Our overall concept is inspirational, upbeat and fun, though not cutesy or naïve and most definitely never preachy.
We recruit and pay talented, smart and professional journalists who present our readers with important and interesting stories.
What’s With The Name?
To have a RUBY is to have contentment and peace. Given as a gift, the gem is a symbol of friendship and love. It gives one the courage needed to live up to their potential.
Contentment in yourself. Peace in life. Powerful friendship.
Compassionate love. Endless potential.
This is what we hope to bring you.
Katarina Kovacevic, Founder & Editor
Hi, RUBY readers. I’m Katarina – a media entrepreneur and journalist on a quest to put my professional skills to use for a good cause.
Before I launched RUBY, I spent a lot of time thinking, “If I have a daughter some day, what kind of world do I want her to live in? What kind of messages do I want her to be surrounded by?” Now I have a daughter. So, as you can imagine, the RUBY mission is even more personal.
The idea for RUBY was a slow-building one – a tiny spark that came from nowhere and eventually flamed into an all-consuming passion project. I launched the site following a successful Kickstarter crowdfunding campaign and then I had a baby 3 months after launch.
Suffice it to say, the road’s been a winding one. But my determination to make RUBY a “real thing” hasn’t wavered and I’m looking forward to the journey.
Join me on Twitter @Little_K and Instagram @Little_K_Kata
Follow RUBY on Twitter @rubythemag, Instagram @rubythemag and like us on Facebook